The people behind SWATS.

Jenaro “JEDI” Diaz is the Co-Founder and CEO of SWATS. An internationally recognized, award-winning web designer and entrepreneur, he has spent more than 25 years helping businesses, nonprofits, artists, and agencies turn ideas into high-performing digital experiences across technology, entertainment, gaming, telecom, and advertising.

His career has been built around one consistent skill: making complex ideas feel clear, useful, and visually compelling online. At SWATS, he applies decades of website craft to a new generation of managed, AI-ready websites.

Elizabeth Adams is the Co-Founder and Chief Growth Officer of SWATS. She has spent the last ten years on growth and sales teams of SaaS technology companies, helping build the go-to-market engines behind category-defining products.

In that time she was part of two companies that went public and a third that was acquired — most recently Heap, acquired by Contentsquare in December 2023. At SWATS she leads growth and revenue, bringing that operator’s playbook to a new category of AI-managed websites.